New Delhi The Information and Broadcasting Ministry on Friday expressed concern over “misleading” advertisements on online gaming, asking all private TV channels to refrain from advertising as an income opportunity or employment option. According to the consultation of the ministry, private television channels will have to follow the guidelines issued by the Advertising Standards Council of India (ASCI) on 24 November, which will be applicable from 15 December.
It added, “All broadcasters are advised to follow the guidelines issued by ASCI and advertisements on television follow the ASCI guidelines. It should also be ensured that advertisements do not promote any such activity. Giving which is prohibited by law or by law. “
A large number of such ads are appearing
The ministry said that it has come to the notice that a large number of advertisements on online gaming, fantasy sports, are appearing on television. He expressed concern that such advertisements appear to be misleading.
The ministry said that after discussion and consultation, it was agreed that ASCI would issue appropriate guidelines for the benefit of advertisers and broadcasters to ensure that the advertisements are transparent and protect consumers.
According to ASCI guidelines, no person under the age of 18 should be shown playing online games to earn money or by suggesting that others can play such games. According to the consultation, online gaming should not be presented as an income opportunity or alternative employment option in advertisements.